The conference will take place on April 22-23, 2021 at Chelyabinsk State University. The conference is dedicated to user-generated content (UGC), main platforms (YouTube, Instagram, VK and others), user comments, amateur journalism and other forms of communication that arise in a non-institutional communicative environment.

The main directions of the conference: the attitude of media specialists and the audience to the transformation of space in the context of modern media technologies; socio-cultural and pedagogical practices in the new media-communicative environment.

Conference topics:
• Models for training bachelors and masters in advertising and public relations
• The role of sociological and psychological disciplines in the preparation of bachelors and masters
• Trends in the development of advertising and public relations in the field of business, politics
and public administration, culture, physical culture, sports and recreation,
social and youth policy
• Foreign language in a professional environment
• Place of advertising and public relations in training
journalists, political scientists and other specialists
• Competence-based approach in teaching disciplines of the professional cycle
• The place of linguistic and literary disciplines in the preparation of bachelors
and masters in advertising and public relations
• New communication technologies and their impact on the preparation of bachelors
and Masters in Advertising and Public Relations

Conference topics:
• History of visual media communications
• Transformation of visual media communications in a new technological environment
• Visual communications in advertising,
• Psychology of perception of visual images in media
• Visual branding tools
• Visual text as a subject of media linguistics
• Methodology for the study of visual media communications
• Design of visual media communications
• Visual media communications in media education